Watch & Jewellery
Middle East Show

Expo Centre Sharjah, UAE

  • 08 – 12 April 2026
Days
Hours
Minutes
  • 30 September – 4 October 2026
Days
Hours
Minutes
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About the Exhibition

The Definitive Platform for International Luxury and Master Craftsmanship

Discover the premier bi-annual jewelry event in the Middle East. Organised by Expo Centre Sharjah, this is the region’s most respected platform for luxury goods. The exhibition showcases the latest design and trends in watches, jewellery, gold, precious stones, and diamonds.
Since 1993, the Watch and Jewellery Middle East Show has connected global trendsetters with sophisticated trade buyers and visitors from across the globe.

Expo Centre Sharjah Logo
Sharjah Champer of Commerce Industry Logo

Records of Success

The Legacy That Defines the Middle East Jewelry Industry

Three decades of influence, unrivalled scale. The Watch and Jewellery Middle East Show isn’t just an event; it’s the market maker. Every bi-annual jewelry event sets a new standard for global trends, discovery, and networking. This definitive platform solves market fragmentation, offering exhibitors a verified gateway to buyers and providing visitors with a trusted source for rare jewellery, watches, precious stones, and the newest designs.

500 Brands

+1,800Trade Visit

+30,000Sqm

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Worldwide Makers

Connecting Brands from Over 20 Countries Across the Globe

Egypt

Canada

Cyprus

China

Belgium

Bahrain

Oman

Malaysia

Lebanon

Kuwait

Hong Kong

Italy

Thailand

Tanzania

Singapore

USA

Qatar

UK

Turkiye

Pakistan

India

Yemen

UAE

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Explore Our Categories

Discover Latest Design and Trends in Gold, Diamonds, Watches, and Precious Stones

A close-up of a woman's head adorned with a necklace and earrings, showcasing her elegant accessories

Finished Jewellery
A variety of colorful rocks arranged on a dark black surface, showcasing their unique textures and hues

Precious Stones & 
Raw Materials
Two elegant watches featuring diamond accents on the face and complemented by a sleek black strap

Luxury Watch 
Collections
A magnifying glass, scissors, and a ring arranged on a flat surface, showcasing tools for crafting or inspection

Industry Supplies & Equipment
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Testimonials

Real Experiences from the World’s Jewellery and Watch Community

Experience the proof. Exhibitors gain international visibility and generate sales leads. Visitors define their luxury collections with rare gold, diamond, and watch finds.

'Every other event has its own importance and relevance, but this show is definitely very important for our business and prospects.'
'This show is the most successful show in the UAE. Wishing the organisers all the very best and looking forward to our participation in the next edition.'
'Compared to other jewellery exhibitions, this show has always been very consistent. We look forward to participating in all future editions.'
'This show is far better than the other jewellery shows we participate in.'
'The venue is a great place to be in. The exhibition is perfectly organised.'
'Everything was well organised. The venue is well secured, and this helps keep our products safe.'
'This is our third year participating in the Middle East Watch & Jewellery Show. For this edition, we are proud to present a Guinness World Record – the world’s longest diamond bracelet.'
'Just like diamonds, we believe our relationship with our customers is forever. We look forward to participating in every edition of the Show at Expo Centre Sharjah.'
'We sincerely thank the organising team at Expo Centre Sharjah for hosting such a meaningful platform that connects us with customers across the region.'
'This exhibition is the ideal platform to reach brides from across the region, and we look forward to every edition.'
'It has been a wonderful experience, and we are excited to continue participating in future editions to share the true soul and craftsmanship of Italian jewellery with Sharjah.'
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'The quality and diversity of design here are unmatched. I found two unique diamond pieces that truly elevate my collection.'
FATIMA AL DHAHIRIPrivate Collector
FATIMA AL DHAHIRI
'As a trade buyer, the opportunity to network with so many international brands in Sharjah is essential. I secured two major sales leads immediately.'
AHMED AL GHAITHTrade Delegate
AHMED AL GHAITH
'This is the best way to see all the newest trends in one day. The focus on high-quality gold and craftsmanship makes the trip completely worthwhile.'
LAYLA ABDULLAHLuxury Buyer
LAYLA ABDULLAH
'The luxury watch collections were the main attraction for me. The showcase of rare finds and investment-grade timepieces was truly world-class.'
DAVID CHENWatch Connoisseur
DAVID CHEN
'I love the atmosphere. It felt exclusive yet accessible. The precious stones on display were breathtaking, and the whole experience was incredibly well-organised.'
SARAH CHAUDHRYEntrepreneur
SARAH CHAUDHRY
'The show is consistent and reliable. It's the best platform for keeping up with the Middle East jewellery industry and ensuring our business stays ahead of the curve.'
OMAR HUSSAINIndustry Analyst
OMAR HUSSAIN
'Wonderful ambiance; professionally organised. Unique works of art reflecting exceptional taste'
ANAS ALAMRIEEntrepreneur
ANAS ALAMRIE
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SponsOrs

Partnering with the Middle East’s Most Influential Luxury Brands

Platinum Sponsor

Diamond Sponsor

Lanyard Sponsor

Explore Partnership Opportunities

Organisers, Supporters and Partners

Elite partners United to Drive Event Excellence and a Seamless Visitor Journey

Organisers & Supporters

EXPO Centre Sharjah Logo
Sharjah Chamber of Commerce & Industry Logo

Media Partners

my UAE guide Logo
The New Jeweller UAE Regular Logo

Official Hotel Partners

Novotel Hotels & Resorts Sharjah Expo Centre Logo
Pullman Hotels And Resorts Sharjaho Logo
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A woman stands in front of a large display showcasing watches and jewelry.

marketing services

Maximise Your Brand Impact at the Show

Unlock Exclusive Brand Promotion

The Watch and Jewellery Middle East Show offers a tailored suite of marketing solutions to ensure your brand stands out.

Gain a competitive edge before, during, and after the event through dedicated media outreach, digital campaigns, and exclusive onsite branding opportunities.

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Win PRECIOUS Prizes

Experience the Show’s Signature Grand Attractions

Visit, Shop & Win!

Every edition of the Watch and Jewellery Middle East Show features incredible attractions, including daily prize draws for visitors. Participation in the Mega Prize Raffle is unlocked by qualifying luxury acquisition on the show floor.

Register your visit today, your next treasured possession could be waiting for you.

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