Exhibitor Guide

Your Gateway to Global Buyers in the UAE

An extensive array of jewelry and watches displayed in a mall, highlighting their elegance and variety
A man and woman examine gold jewelry displayed in a store, showcasing their interest in the elegant pieces.
Customers explore a retail store, surrounded by a wide selection of products, enhancing the shopping experience
A grand exhibition of jewelry and watches set within a large building, showcasing a variety of exquisite designs
A spacious room showcasing an extensive collection of jewelry and watches displayed elegantly on various surfaces.
Expo Centre Sharjah Logo
Sharjah Champer of Commerce Industry Logo

Overview of Current Exhibition

The Essential Bi-annual Platform Defining Market Access and Sales

The Watch and Jewellery Middle East Show is the longest-running, most influential jewelry exhibition UAE offers. Organised by Expo Centre Sharjah and supported by the Sharjah Chamber of Commerce & Industry, this event is designed to maximise your brand’s annual growth.
Secure your access to trade buyers and discerning collectors. Leverage our unique bi-annual schedule to tap into both the critical spring and year-end sales seasons. This is the definitive platform for showcasing your watches, jewellery, gold, gemstones, and diamonds, ensuring your brand remains visible at the forefront of the Middle East jewelry industry.

Secure Your Stand
Download Exhibitor Manual
An extensive array of jewelry and watches displayed in a mall, highlighting their elegance and variety
A man and woman examine gold jewelry displayed in a store, showcasing their interest in the elegant pieces.
Customers explore a retail store, surrounded by a wide selection of products, enhancing the shopping experience
A grand exhibition of jewelry and watches set within a large building, showcasing a variety of exquisite designs
A spacious room showcasing an extensive collection of jewelry and watches displayed elegantly on various surfaces.

Why Exhibit With Us?

Secure Maximum ROI from the Region’s Largest and Longest-Running Show

Verified Trade Buyers

Connect directly with 1,800+ verified trade buyers and key decision-makers. This guarantees a qualified audience focused on high-value sourcing.

Capture Bi-annual Sales

Leverage the only bi-annual exhibition in the region to consistently tap into both the critical spring and year-end buying seasons.

Unparalleled Visibility

Position your brand alongside 500+ international exhibitors across 30,000 sqm of dedicated, high-traffic exhibition space.

Fortify Regional Authority

Exhibit at the most influential jewelry exhibition UAE has offered since 1993. Build immediate trust and credibility with affluent clientele.

Reach Exclusive Collectors

Gain direct access to the region's most affluent buyers, including High Net Worth Individuals and royal families and discerning private collectors.

Maximise Investment Exposur

Benefit from extensive media coverage and dedicated marketing support to ensure your gold, diamond, jewellery, and watch collections achieve maximum exposure.
Secure Your Stand
Elevate Your Brand

What Makes Our Exhibition Unique?

The Factors Driving Unrivalled Exhibitor Loyalty and ROI

The Bi-annual Advantage

This is the region's only bi-annual exhibition. It ensures your brand reaches two crucial buying seasons each year: spring and year-end.

Established Since 1993

We are the longest-running and largest event of our kind. This history provides unparalleled trust, prestige, and market access that competitors cannot replicate.

Guaranteed Trade Quality

Access a verified audience focused on purchasing. Our 1,800+ trade buyers are qualified for high-value sourcing, ensuring your ROI focus.

Focus on Exclusive Clients

Unlike general luxury shows, the Watch and Jewellery Middle East Show enjoys the loyal patronage of royal families and high-net-worth collectors.

UFI-Affiliated Leader

Organised by Expo Centre Sharjah, the show benefits from decades of experience in hosting major international trade events and providing maximum exhibitor support.

Unrivalled Retention

We feature an enviable 90% exhibitor retention rate. Brands return consistently because the show delivers reliable sales leads and demonstrable growth year after year.
Secure Your Stand
Elevate Your Brand

Testimonials

Industry Voices on the Region’s Longest-Running Platform

Experience the proof: the Watch and Jewellery Middle East Show consistently drives business results. Hear directly from brands about how the exhibition helps them gain international visibility and generate high-value sales leads.

'Every other event has its own importance and relevance, but this show is definitely very important for our business and prospects.'
'This show is the most successful show in the UAE. Wishing the organisers all the very best and looking forward to our participation in the next edition.'
'Compared to other jewellery exhibitions, this show has always been very consistent. We look forward to participating in all future editions.'
'This show is far better than the other jewellery shows we participate in.'
'The venue is a great place to be in. The exhibition is perfectly organised.'
'Everything was well organised. The venue is well secured, and this helps keep our products safe.'
'This is our third year participating in the Middle East Watch & Jewellery Show. For this edition, we are proud to present a Guinness World Record – the world’s longest diamond bracelet.'
'Just like diamonds, we believe our relationship with our customers is forever. We look forward to participating in every edition of the Show at Expo Centre Sharjah.'
'We sincerely thank the organising team at Expo Centre Sharjah for hosting such a meaningful platform that connects us with customers across the region.'
'This exhibition is the ideal platform to reach brides from across the region, and we look forward to every edition.'
'It has been a wonderful experience, and we are excited to continue participating in future editions to share the true soul and craftsmanship of Italian jewellery with Sharjah.'
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Highlights from Past Exhibition

Explore Past Exhibition Insights

A large exhibition hall bustling with visitors walking around and engaging with different exhibits

Explore past exhibition insights. Download our official show report to discover key statistics, growth, and memorable highlights. The exhibition consistently delivers high retail sales and welcomes tens of thousands of visitors and professionals.

Download the Report
A large exhibition hall bustling with visitors walking around and engaging with different exhibits

EXHIBITOR LIST & INTERACTIVE FLOOR PLAN

Chart Your Path Through 500+ Global Brands

Dive into the dynamic layout of the Watch & Jewellery Middle East Show at Expo Centre Sharjah. The exhibition spans 30,000 sqm and features over 500 exhibitor booths from 21+ countries. View the complete Exhibitor List and the full Pavilion List.

View Interactive Floor Plan

Official Catalogue & Advertising Information

Maximise Your Exposure Across Our High-Value Print and Digital Assets

The Official Exhibitor Catalogue serves as the indispensable guide for all attendees and trade buyers. It provides detailed listings for the 500+ master jewellers and designers exhibiting. The online catalogue is sent by email to all attendees to the show. Advertising in the official catalogue allows your brand to achieve crucial visibility, complementing our massive global PR and advertising campaign valued at over USD $26 million. This reach includes over 3.9 million online audience members and 85+ million social media reach.

Secure your advertising space to ensure your collections stand out before, during, and after the bi-annual jewellery event.

Contact Sales
Download Catalogue

SponsOrs

Partnering with the Middle East’s Most Influential Luxury Brands

Platinum Sponsor

Diamond Sponsor

Lanyard Sponsor

Explore Partnership Opportunities

Tailored Support for Exhibitors

Ensuring a Seamless and Efficient Experience in Sharjah

Chart highlighting the freight services at the Watch and Jewellery Middle East exhibition

Importation is made simple. The Watch and Jewellery Middle East Show offers a key service in association with specialist logistics firms to ensure your high-value freight moves safely and quickly to the exhibition venue and back.

This service covers all logistics requirements, from shipping methods and essential documentation to handling VAT regulations. Regional and international exhibitors are assured of comprehensive support, guaranteeing trouble-free movement of inventory.

Contact Freight Partner
Exhibitor Dashboard Login
A man holding a suitcase, representing the ease of travel arrangements for participants at the Watch and Jewellery Middle East Show

Ensure your team’s comfort and convenience throughout the Watch and Jewellery Middle East Show. The organisers have partnered with major international hotel brands near Expo Centre Sharjah.

Access preferential rates and dedicated accommodation support to secure your stay. With numerous options close to the exhibition venue, logistics for your team are simplified, allowing you to focus completely on generating sales leads.

View Partner Hotels
Elevate Your Brand

Maximising your business time means seamless logistics. The organiser, Expo Centre Sharjah, offers dedicated travel support covering all your essential requirements.

Access full visa guidance for international participants and streamlined logistics, including transport advice, essential maps, and directions to the exhibition. Furthermore, we provide access to partner hotels, currency exchange, and critical local visitor i

Plan Your Visit
Elevate Your Brand

Booth Value

Transparent Investment Options for Your Brand’s Success

A man stands in front of a company booth, showcasing the company name prominently displayed

Shell Scheme Package (A)

$135

Per Square Metre

*excluding space charges
A man poses in front of a booth, showcasing a sign that displays the company's name clearly

Shell Scheme Package (B)

$150

Per Square Metre

*excluding space charges

Shell Scheme Package (C)

$50

Per Square Metre

*excluding space charges
A white and blue tent with a table and chairs inside, providing a cozy space for relaxation or dining outdoors

Bare Space

$400

Per Square Metre

NON- PRIME LOCATION
$450

Per Square Metre

PRIME LOCATION

Space consists only of bare floor space for exhibitors who wish to build their own stand.

A man stands in front of a company booth, showcasing the company name prominently displayed

Shell Scheme Package (A)

$135

Per Square Metre

*excluding space charges
A man poses in front of a booth, showcasing a sign that displays the company's name clearly

Shell Scheme Package (B)

$150

Per Square Metre

*excluding space charges

Shell Scheme Package (C)

$50

Per Square Metre

*excluding space charges
A white and blue tent with a table and chairs inside, providing a cozy space for relaxation or dining outdoors

Bare Space

$400

Per Square Metre

NON- PRIME LOCATION
$450

Per Square Metre

PRIME LOCATION
Space consists only of bare floor space for exhibitors who wish to build their own stand.
Secure Your Stand
Elevate Your Brand

BOOK YOUR STAND

Begin Your Journey: Submit Your Participation and Advertising Request.


Win PRECIOUS Prizes

Experience the Show’s Signature Grand Attractions

Visit, Shop & Win!

Every edition of the Watch and Jewellery Middle East Show features incredible attractions, including daily prize draws for visitors. Participation in the Mega Prize Raffle is unlocked by qualifying luxury acquisition on the show floor.

Register your visit today, your next treasured possession could be waiting for you.

Register to Visit

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